Private Label Gummy Vitamin & Supplement Manufacturing
Custom Nutra offers a diverse range of private label gummy vitamins & supplements. Our formulas are perfect for those who want great-tasting and nutritional gummies. Private Label Gummy supplements available in kid and adult formulas.

We offer many shipping options including drop shipping. To receive wholesale pricing, the minimum order starts at 48 units.

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An Overview of the U.S. Gummy Supplement Manufacturing Market

In the United States, 75% of adults took a multivitamin in 2017, which means supplement manufacturers produced enough product for an estimated 182 million people. Gummy supplements make up 33% of the multivitamin market and 10% of the total vitamin, mineral, homeopathic ingredient, and supplements sold today.

gummy multimineral market

The popularity of Multi-mineral Gummies with consumers. Gummy Multi-minerals now hold about 33% of the market.

  • Gummy supplement sales had a 12% growth rate in 2018
  • Gummy sales reached $51 million in the U.S. in 2018
  • 14% of the increase in non-pill form supplement sales is due to pill fatigue
  • From 2013 to 2017, gummy sales experienced a 73% increase
  • Orange, berry, cherry, fruit, strawberry, and lemon were the most preferred flavors

Market research firms expect the gummy supplement market to have a compound annual growth rate (CAGR) of between 3% and 5.1%. Conservative estimates suggest gummy sales in 2019 could reach more than $53 million and almost $70 million by 2025. One of the most active segments in this industry is the CBD gummy supplement market.

Gummy Supplement Market Drivers

The same societal, age-related, and health motivations that drive all mineral, vitamin, and supplement sales also drive the sales of gummy supplements and the gummy products you chose from a manufacturer should align with market trends. However, there are specific reasons why consumers choose gummies as opposed to other formats:

  • Convenience — Consumers find gummy supplements easy to use. In one survey, buyers said they were easier to remember, and they could take them without water.
  • Pill fatigue — Many gummy supplement users choose the candy-like format because they’re tired of taking pills. Rather than feeling like they’re taking medications, gummies make them feel like they’re indulging in a sweet treat.
  • Healthy treat — They’re a healthy alternative to sugar-rich gummy candies.
  • Fun – Gummies come in all kinds of shapes including berries and cubes.


Gummy Supplement Market

The gummy segment has tons of room for development. For example, Olly reported $12.3 million and 197% growth after they reexamined the gummy vitamin and supplement market. Even Church & Dwight CEO Matthew Farrell noticed the room in this market. He stated Church & Dwight would rely on gummy products for growth going forward. But, what’s currently in the market?

Gummy candy and supplements are generally made using one or two types of thickening agent:

  • Gelatin – A meat industry byproduct, collagen hydrolysate (hydrolyzed collagen) gives gummy candy its shape as well as its springy feel, chewiness, and their ability to melt in your mouth. Gelatin-based supplements have a stronger taste, shininess, bright color, and are easier to swallow.
  • Pectin – Naturally found in some plants, pectin is a natural thickener traditionally used to make jams and jellies. Unlike animal-based gelatin, however, it doesn’t have a low melting point. It also has a clean, quick taste with no light or chewy texture.

While gelatin can make a tastier candy, it’s often made from pork, which can create complications with halal, kosher, and vegan consumers. Pectin gummies fail to deliver on taste. However, it may be a better option for supplement manufacturers because it has a higher boiling point. Therefore, the candy won’t melt or get sticky during shipping.

Gummy supplements also come in a wide range of different formulas:

  • Multivitamins for general health
  • Life milestone formulas such as prenatal or for older adults
  • Lifestyle combinations such as vitamins for active individuals
  • Beauty-focused ingredient mixes for nails, skin, hair, or weight-loss
  • Digestive health supplements like probiotics and prebiotics
  • Sleep support nutrients and treatments like melatonin and chamomile
  • Disease-focused formulas such as heart health or immune system support
  • Mental and cognitive supplements like ginseng
  • Single-letter supplements like calcium and vitamin B complex
  • Natural supplements like ginseng, turmeric, and garlic

It’s important to note that five needs drive 76% of the vitamin, mineral, and supplement market:

  • Digestive health and the symptoms of digestive problems
  • Sleep and the support of sleep issue remedies
  • Memory and cognitive
  • Vision
  • Better general overall health


(2019, January). Nutritional Outlook, 22(1), 1-90.

Fact.MR. (2018). ‘Pill Fatigue,’ ‘Taste’ and ‘Convenience’ Drive Gummy Vitamin Sales, states Fact.MR study[Press release].

Aarts, T., & Polito, R. (2017, July). Supplements Today: Why the Future Looks Bright[20th Annual NBJ Summit].

Bingham, R. (2018, May 31). What’s Hot in Pot Retail.

Black SwanData. (n.d.). Predicting the Future for CBD(pp. 1-14, Rep.). Black Swan Data.

Drug Store News. (2017). Drug Store News VMS Report – January(pp. 1-16, Rep.). Drug Store News.

Gardner, R. (2014). Should Gummy Manufacturers Use Gelatin or Pectin? Delivery Systems Magazine,17(4).

Richter, N. (2018, December 21). The CBD Market Revealed [Growth, Analysis & Size].

VITAMINS & SUPPLEMENTS 2018 Trend Insights Report(pp. 1-7, Rep.). (2018). FONA International.